| UK Men are Flocking
to Niche Toiletries Retailers |
| UK Men are Flocking
to Niche Toiletries Retailers New men's grooming products and
retail ventures are growing up all over the UK to meet the rapidly
growing demand for men's instrumentation and fragrances. However,
men, progressively dissatisfied with the industry's big-brand
mentality, are today shopping for status designers at doc boutiques.
the 'metrosexual' man has unconcealed the smarter way to shop
for his grooming goodies. Those in-the-know are getting their
grooming-fix at SCENT SYSTEMS, a tiny shop in london's soho
that offers a dead altered selection of men's fragrances and
toiletries. Owner HIRAM GREEN says "the majority of my customers
are style-conscious men same me and they are progressively purchase
products same SHAVE for themselves. Some trek to the usual division
stores, but often see intimidated by the hive of activity, huge
selection and the ease very female-focused brands and service.
We are a diminutive equal shop stocking very niche, up-market
products we've narrowed down the choice and offer a very individualized
service, so that men don't get overwhelmed." On offer at SCENT
SYSTEMS is a wide range of unisex fragrances, a carefully selected
men's fragrance selection and a collection of equal men's epilation
products by faith newborn york sort SHAVE. SHAVE's products
include 18k gold-plated, dali-esque sculptural epilation stands,
bug hair brushes with solidified polymer handles in funky colours
(aubergine, aqua and moss) and ergonomic razors to match. epilation
creams are prefabricated with ingredients same mandarin, aguacate
or lavender, depending on the skin type. GREEN puts the men's
instrumentation godsend down to a newborn male confidence and
a activity to unisex living, he says: "the distinction between
men and women's products has been blurring for whatever instance
today (unisex fragrances, shared instrumentation etc.), but
today men are reclaiming the classic rituals of grooming and
executing them with a equal twist". |
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