Blokes Swap Footie for Fake Tan as Survey Reveals Sharp Rise in Male Grooming

Blokes Swap Footie for Fake Tan as Survey Reveals Sharp Rise in Male Grooming

Blokes Swap Footie for Fake Tan as Survey Reveals Sharp Rise in Male Grooming Traditionally more at home on football terraces than in example parlours newborn investigate from The Good Saks Survey reveals Britain?s men are ploughing thousands of pounds apiece assemblage into the example market. The survey, launched during Men's Health Week (14TH - 20TH June), quizzed men from crossways the UK to found their example regime. An staggering 27% of British men admitted to engagement in for imitation tanning sessions and 15% said they regularly visited a material or example salon for grooming. The men's example mart is currently worth around 827 million a assemblage according to Mintel, that's nearly three times more than it is costing UEFA to host the entire European Football Championships in Portugal (300million*).

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The mart is growing at a extraordinary pace - men have spent an extra 116 million over the terminal five years, a 14% increase. Saks Beauty Guru Kirsty Jobson says; "We have seen a 20% process in the numbers of men regularly using our services in the terminal 12 months. The men's example mart has really exploded, helped along by the fact that more and more celebrities like David Beckham have made male grooming an acceptable and nearly primary practice.You just have to countenance at Jason Cowan in Big Brother applying his imitation tan". "Our male customers are engagement everything from Fake Bake tanning treatments topermanent material reduction and botox. It's become much bounteous business for us that we have matured a special assist titled 'Saks for the Boys' to appeal specifically to this market." There are several theories on the psychology behindhand the rise in men's upbeat and example treatments.

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The duty of National Statistics reveals a newborn way where women are statistically more likely to find a possibleness partner at a younger age, still this is reversed for men who become more likely to find a partner as they mature with likelihood increasing up until geezerhood 60. This means heightened competition for men in their twenties and thirties to find possibleness mates resulting in the 'Peacock Effect' - the need for men to pass every their fineries in the ever combative arena of uncovering a partner. The Good Saks Survey also revealed the top 5 things that men want to modify most themselves: 1. Beer Belly 55%; 2. Muscles (lack of) 27%; 3. Hair (more on head) 7%; 4. Nose 4% 5. Face 2% Twenty quaternary percent of men would modify study aesthetical surgery and nearly 40% said they would try non-surgical face lifts and Botox.



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